I had a fun discussion last night with several friends / colleagues. We were trying to hypothesize why so many (e)Learning 2.0 initiatives don’t get the traction we would expect, both at our organization and at other organizations. Several of us learning tech geeks see such great opportunities with learning 2.0, but it sometimes feels like others just don’t get it. We have fantastic tools at our disposal, like blogs, social bookmarking, wikis, RSS, etc. – and many of these tools are free. However, it feels like we’re pulling teeth when we try to make a business case to show the value and possibilities for these tools. To get around this, we’re seeing more grassroots movements take place. Instead of waiting for top-down direction, employees are installing learning 2.0 tools/technologies and experimenting with them on their own.
Peggy Gartin, a friend and colleague, came up with a great simile: Learning 2.0 is like punk rock. Punk is a music genre that defies the mainstream. It grows from people wanting to express themselves and share their work; they don’t wait for an executive at a record label to provide them with ideas. Punk embraces a DIY (do it yourself) ethic, with many bands self-producing their recordings and distributing them through informal channels (A bit of that definition was borrowed from Wikipedia.). This resonates with what I’ve seen related to learning 2.0. If you try to harness it, control it, and direct it, you’ll lose its magic. It won’t have the same effect. If you force people to use social bookmarking, they’ll ignore it. If you force them to blog, they’ll get writer’s block. On the other hand, if you provide these tools and let people run with their ideas, I believe you’ll see much better results.
Many executives are still in the early stages of hearing about learning 2.0 and they’re still trying to get their hands around it. From what I’ve seen, the key may lie in the everyday learning and technology professionals like you and me. We should continue to test-drive tools and technologies. Experiment on your own and find out what works best for you and your organization. Don’t wait for some suit in an executive office to tell you what to do. We need to be the rebellious ones. Now go forth and rock.
B.J. is the Founding Editor of eLearning Weekly and has contributed more than 150 articles. He works in elearning at Qualcomm, focusing on mobile learning.