I’m finding out that the old adage, “You can lead a horse to water, but you can’t make him drink” has some major significance when it comes to introducing social learning (specifically, social learning tools) at an organization. In fact, even worse things can happen if you don’t market your offerings correctly…
When introducing social learning tools and concepts, it’s easy to get excited and anxious to share our findings. We often see the potential of how these tools can impact our organization, and we can’t wait to tell everyone we know about it. But here’s the tricky part: A good portion of our audience may not see the same potential, and it’s important to understand their point of view. They may have these feelings for several reasons:
In fact, some people may undermine your efforts by expressing doubt to others and they may refuse to use new tools. To be clear, I believe constructive criticism is always a good thing. I’m only concerned about the people who counter your efforts because of one of the reasons listed above.
On a sidenote, it doesn’t help that many of the social media and social learning tools have goofy names. Many non-technical people immediately dismiss the idea of using these tools because they can’t take the name seriously. (Personally, even though I am a fan, I think Twitter’s name is one of its biggest downfalls.)
Here are a few tips to prevent social learning backlash:
Kevin Jones has done a fantastic job of covering all things related to social learning. Be sure to check out some of his posts below. You’ll find additional tips for improving the adoption of social learning at your organization:
B.J. is the Founding Editor of eLearning Weekly and has contributed more than 150 articles. He works in elearning at Qualcomm, focusing on mobile learning.